oneFactor's platform allows telecoms and data owners to launch AI services for OOH advertising. The SmartIndex system evaluates the ratings and determines the audience profile of any location, provides effective communication with the audience through various channels, calculates conversion rates and plans an advertising campaign targeting the relative audience in real time.
When planning an outdoor advertising campaign, the SmartIndex 2.0 service allows to evaluate the ratings and determine the audience profile of this location. Using SmartIndex 2.0, operators will be able to choose places for installing new surfaces, advertising agencies save on purchases, customers optimize address programs, and external developers have the opportunity to earn and develop services for outdoor advertising.
The SmartIndex platform includes a number of modern services, such as optimization of targeted programs, targeted placement on digital advertising surfaces, calculation of conversions for already implemented advertising campaigns, and conducting omnichannel campaigns.
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oneFactor's AI Service Delivery platform analyzes the aggregated data of subscribers' groups in an amount of no less than 50 people, which does not allow for the identification of individuals.