oneFactor's Artificial Intelligence Service Delivery platform helps telecoms and other transactional data owner (banks, payment systems, retailers) to launch AI services for enterprises as a new digital revenue stream
We launched the first AI-service back in 2013, it was a behavioral scoring for banks. The AI service predicted which of the potential borrowers might have a default on the credit card, based on behavioral telecom data - calls, locations, etc. And immediately had a question from the bank - will your AI service give us the prediction for competitor subscribers' default probabilities? If no, we're not ready to use this service - it's too complicated to push all four telecoms in the country to build and launch exactly the same AI service for us and then solve the issue how to combine all the data.
So, we thought there is no way for a mobile operator to play a role of AI service provider on this emerging market, and the only one role we can play is something like "dumb pipe" in situation with OTT services vs mobile operators.
But in 2016 we launched partnership with the oneFactor team, who showed us the technology how to answer this tricky question from the bank and gave us an ability to cover every mobile subscriber in the country with our AI services. The result was a quick adoption of our AI services in many industries - banks, retailers, insurance companies.
Now we are clearly the market leader among all the telecoms in Russia and CIS in AI Services domain, both in revenue and number of clients. We provide end-services, not selling data or segments to the market. Thus, guarding the privacy of our clients.
Natalya Taldykina, B2B Commercial Director of MegaFon.
The SmartIndex system is a new source of changes in the outdoor advertising market, which provides ample opportunities for quality and cost improvement of UN-placement for large Federal advertisers such as MegaFon.
The introduction of such technologies can significantly improve the efficiency of media investment in outdoor advertising. Potentially, a significant reduction in labor costs and human factor in the preparation of targeted programs is achieved; in addition, the speed of preparation of optimal proposals is significantly increased. Work in this direction is an integral part of progressive advertisers and advertising agencies.
Alexander Syrovatsky, Client Service Director, Media Instinct Group
the Russian largest mobile operator MegaFon:
We are pleased with the appearance on the outdoor advertising market of an affordable media measurement from our exclusive technology partner, oneFactor. We ourselves are faced with the problem of finding a truly effective and reliable tool for media measurements. MegaFon places outdoor advertising throughout Russia, and this requires huge budgets. At the same time, when purchasing inventory, there is no transparency, as a result, we have to rely on buying agencies, - said Pavel Zakharov, director of corporate marketing for MegaFon. - For us, products based on Big Data are one of the growth drivers. And the launch of free open-access media measurement for all is an extraordinary step for the market, and we hope its participants will appreciate it.
With the current level of technology development, wide use of smart algorithms, artificial intelligence and neural networks, the lack of a single, full-fledged measurement system in outdoor advertising for us as an advertiser is a problem.
We welcome all technological solutions that will help make planning at the UN more transparent and measurable. Therefore, we were happy to test the oneFactor system "in battle". At the heart of the technology lies an extensive and regularly updated database from a variety of sources, while the system is not tied to the data of the owners of advertising structures. This approach makes it possible to obtain the most objective and relevant section of information. With oneFactor, we speak the same language of big data as the Telecom operator.
An absolute advantage is the ability to plan and measure advertising campaigns in those cities that do not fall into industrial sources. In the future we see a significant potential of the SmartIndex system in assessing the effectiveness of placement on the relevant target groups, in measuring the effectiveness on a wide list of cities, in minimizing the cost per point of coverage in the collection of programs.
Snezhana Chernogortseva, Brand and Marketing Communications Director, MegaFon
We see great potential in working with such technologies. We also implement two-stage campaign planning in outdoor advertising, combining classic market tools and technologies based on big data and algorithms. This is an extremely promising solution that makes outdoor advertising a modern and predictable media channel, and effectively and predictably connecting online and offline omnichannel campaigns – a reality.
Artem Sosnovsky, development Director of INO Group.
Today, new technologies for the retail sector is not a fashionable know-how. It is a survival tool in a competitive market. Retailers are increasingly asking questions - how to measure the effectiveness of marketing campaigns, determine the portrait of target audience, and to use targeting, select the optimal location for the opening of the outlet, calculate the conversion from offline-channels, forecast demand and affect the increase in sales. The oneFactor platform helps to solve all these problems. We want to use the maximum capacity and high-tech solutions to predict the needs of our customers and respond to their changes in real time.
Project manager of productomat of "Utkonos" Tatiana Ivanova.
Member of Big Data Association
GeoMind analyzes the aggregated data of subscribers' groups in an amount of no less than 50 people, which does not allow for the identification of individuals.